Design for how people think : using brain science to build better products / John Whalen.

Format:

Book

Author/Creator:

Whalen, John, author.

Language:

English

Subjects (All):

Creative thinking.

Design.

Physical Description:

1 online resource (253 pages)

Edition:

First edition.

Other Title:

Using brain science to build better products

Place of Publication:

Beijing : O'Reilly Media, [2019]

System Details:

text file

Summary:

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Contents:

Rethinking "the" experience

The six minds of experience

In the blink of an eye: vision, attention, and automaticity

Wayfinding: where am I?

Memory/semantics

Language: I told you so

Decision making and problem: enter consciousness, stage left

Emotion: logical decision making meets its match

Exposing secrets

User research: contextual interviews

Vision: are you looking at me?

Language: did they just say that?

Wayfinding: how do you get there?

Memory: expectations and filling in gaps

Decision making: following the breadcrumbs

Emotion: the unspoken reality

Putting the six minds to work in your designs

Sense-making

Putting the six minds to work: appeal, enhance, awaken

Succeed fast, succeed often.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781491985441

1491985445

9781491985403

1491985402

9781491985427

1491985429

OCLC:

1290495568

Publisher Number:

1491985453