Public Relations Foundations/ with Deirdre Breakenridge.

Format:

Video

Author/Creator:

Breakenridge, Deirdre, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2019.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.

Public relations (PR) is critical to any business that wants to create media exposure, sway consumer opinion, and maintain a good reputation. However, as technology evolves, communicating with the public has only gotten more complex. Modern PR demands an integrated, multichannel approach. In this course, PR expert Deirdre Breakenridge offers an effective eight-step workflow for today's PR practitioner. Learn how to research your audience, build a PR plan, develop your messaging, and use the right media mix. Next, see how to manage relationships with everyone from reporters to influencers, amplify awareness with the aid of internal champions, and gracefully navigate crises. Finally, explore PR writing and visual storytelling and see how to measure the impact of your PR efforts.

Participant:

Presenter: Deirdre Breakenridge

Notes:

4/10/20191

Access Restriction:

Restricted for use by site license.