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Learning Catalog Design/ with John McWade.
- Format:
- Video
- Author/Creator:
- McWade, John, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Video recordings.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Carpenteria, CA:: linkedin.com, 2019.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Discover the best strategies for how to design a catalog that advertises products, promotes sales, and effectively conveys information to buyers.
- Catalogs are still a very important marketing tool. According to the Data and Marketing Association, retailers spend around $9 billion every year on catalog marketing and some 100.7 million consumers made catalog purchases last year. Additionally, almost 40% of apparel shoppers?and more than a third of electronics and office supplies consumers?first learn about products through direct mail. In this course, discover the advantages of paper promotion and learn how to design an effective catalog. John McWade demonstrates catalog design and shares real-world examples.
- Participant:
- Presenter: John McWade
- Notes:
- 5/17/20191
- Access Restriction:
- Restricted for use by site license.
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