Blue Ocean Shift: Beyond Competing (Blinkist Summary)/ with Blinkist.

Format:

Video

Author/Creator:

, Blinkist, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2019.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how to steer your organization away from fierce competition and towards a new, and less crowded, market. In this audiobook summary, get tips for strategically navigating to new opportunities.

Many business leaders feel resigned to aggressively fending off competitors in their rise to the top. But in their 2017 book, Blue Ocean Shift, W. Chan Kim and Reně Mauborgne posit that it doesn't have to be that way. In fact, they suggest that it's often smarter to steer your organization away from a fiercely competitive space (or a "red ocean") and move instead towards a new market with abundant opportunities (a "blue ocean"). In this audiobook summary, get tips and tools gleaned from Blue Ocean Shift that can help you strategically navigate into your very own blue ocean. Explore how a blue ocean strategist thinks, how to uncover customers' hidden pain points, how to infuse your company?and its shift?with humanness, and more. Note: This audiobook summary was produced by Blinkist. We are pleased to host this content in our library.

Participant:

Presenter: Blinkist

Notes:

3/04/20191

Access Restriction:

Restricted for use by site license.