Target : prime time : advocacy groups and the struggle over entertainment television / Kathryn C. Montgomery.

Format:

Book

Author/Creator:

Montgomery, Kathryn C., author.

Series:

Communication and society (New York, N.Y.)

Communication and Society

Language:

English

Subjects (All):

Television broadcasting--Social aspects--United States.

Television broadcasting.

Pressure groups--United States.

Pressure groups.

Minorities on television.

Physical Description:

1 online resource (289 p.)

Edition:

1st ed.

Place of Publication:

New York, New York ; Oxford, [England] : Oxford University Press, 1989.

Language Note:

English

Summary:

Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned againstMaude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to ""clean up TV,"" by threatening to boycott advertisers. Exposing the inner workings of netw

Contents:

Contents; Chapter 1. Prime Time as Political Territory; Chapter 2. Television Under Siege; Chapter 3. And Then Came Maude . . .; Chapter 4. Managing Advocacy Groups; Chapter 5. Invisibility and Influence; Chapter 6. He Who Pays the Piper; Chapter 7. Battle over Beulah Land; Chapter 8. Cleaning Up TV; Chapter 9. The Hollywood Lobbyists; Chapter 10. Packaging Controversy; Chapter 11. From Ferment to Feedback; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y

Notes:

Includes index.

Description based on print version record.

ISBN:

1-280-52473-1

0-19-802165-8

OCLC:

476012509