Crisis communication : theory and practice / Alan Jay Zaremba.

Format:

Book

Author/Creator:

Zaremba, Alan Jay, author.

Language:

English

Subjects (All):

Communication in organizations.

Crisis management.

Physical Description:

1 online resource (256 pages) : illustrations

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2015.

Summary:

Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning..This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis..It prepares students by:.--providing a theoretical framework for understanding crisis communication.--examining the recommendations of academics and practitioners.--reviewing cases that required effective communication during crises.--describing the steps and stages for communication planning..Crisis Communication is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor's Manual is available to adopters.

Contents:

1. Foundations for crisis communication

2. Defining crisis communication

3. Organizational theory and crisis communication

4. Planning for crises

5. Responding to crises

6. Ethical issues in crisis communication

7. Crisis communication teams

8. Training the spokesperson

9. Where do you go from here?.

Notes:

First published 2010 by M.E. Sharpe.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

1-317-47362-0

1-315-70536-2

0-7656-2051-0

1-317-47363-9

9781315705361

OCLC:

898771481