Micro MBA : theory and practice / edited by Carolina Machado and J. Paulo Davim.

Format:

Book

Contributor:

Machado, Carolina, 1965- editor.

Davim, J. Paulo, editor.

Language:

English

Subjects (All):

Business education.

Executives--Training of.

Executives.

Physical Description:

1 online resource (186 pages)

Edition:

1st ed.

Place of Publication:

Berlin ; Boston : De Gruyter, [2018]

Language Note:

In English.

Summary:

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Contents:

Frontmatter

Preface

Contents

Brief biographical sketches of editors

1. Organizational culture: forces that shape thinking, behavior, and success / Starr-Glass, David

2. Corporate social responsibility reporting and sustainability / Brás, Filomena Antunes

3. Project management / Sanz, Gema Calleja / Nadal, Jordi Olivella / Robert, Joan Vinyals

4. Consumer behavior: the importance of millennials in the tourism industry / Hernandez-Maskivker, Gilda

5. Performance appraisal: a critical tool in effective human resource management / Rodrigues, Ana Lúcia / Machado, Carolina Feliciana

6. Job analysis: an application in a knowledge-intensive, high-performance SME / Sousa, Ana Raquel Sampaio de / Machado, Carolina Feliciana / Pinheiro, Miguel

Index

Notes:

Description based on print version record.

ISBN:

9783110481266

311048126X

9783110481907

3110481901

OCLC:

1037354583