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Product and services management / George J. Avlonitis and Paulina Papastathopoulou.
- Format:
- Book
- Author/Creator:
- Avlonitis, George J.
- Language:
- English
- Subjects (All):
- Product management.
- Physical Description:
- 1 online resource (viii, 270 p.) : ill.
- Edition:
- 1st ed.
- Place of Publication:
- London ; Thousand Oaks, Calif. : SAGE, 2006.
- Summary:
- Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.
- Contents:
- Cover Page
- Title
- Copyright
- Contents
- 1 The Product as an Economic Variable
- 2 Types of Product Decisions
- 3 Product Life Cycle and Marketing Strategy
- 4 Evaluation of Product/Service Portfolio
- 5 New Product/Service Development and Portfolio Models
- 6 Pre-Development Activities of New Products and Services
- 7 Development, Testing and Launching New Products and Services
- 8 Successful Adoption and Diffusion of New Products and Services
- 9 Identification and Revitalization of Weak Products and Services
- 10 Evaluation of Weak Products/Services and Elimination Strategies
- 11 Organizational Arrangements for Developing, Managing and Eliminating Products and Services
- Appendix 1 New Product Budget
- Index.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9786611244590
- 9781446223222
- 1446223221
- 9781446257579
- 1446257576
- 9781412908641
- 1412908647
- 9781281244598
- 1281244597
- 9781847878021
- 1847878024
- OCLC:
- 476142992
- Publisher Number:
- 9781412908641 (hbk.)
- 9781412908658 (pbk.)
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