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Media messages and public health : a decisions approach to content analysis / edited by Amy B. Jordan ... [et al.].
- Format:
- Book
- Series:
- Communication series. Applied communication.
- Communication series. Applied communication
- Language:
- English
- Subjects (All):
- Mass media in health education.
- Content analysis (Communication).
- Health behavior.
- Communication in medicine.
- Physical Description:
- 1 online resource (289 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Routledge, 2009.
- Language Note:
- English
- Summary:
- Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes:Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues.Measurement challenges posed by the broad range of media.Use of cont
- Contents:
- Book Cover; Title; Copyright; Contents; Illustrations; Tables; Contributors; Preface; Part 1: Conceptual Issues; 1 Using Theory to Inform Content Analysis; 2 Linking Content Analysis and Media Effects Research; Part 2: Research Design Issues; 3 Defining and Measuring Key Content Variables; 4 Sampling and Content Analysis: An Overview of the Issues; 5 Reliability for Content Analysis; 6 Research Ethics in Content Analysis; Part 3: Case Studies; 7 Teens and the New Media Environment: Challenges and Opportunities; 8 Sexually Explicit Content Viewed by Teens on the Internet
- 9 (De)coding Television's Representation of Sexuality: Beyond Behaviors and Dialogue10 Linking Media Content to Media Effects: The RAND Television and Adolescent Sexuality Study; 11 Health Messages on Prime-time Television: A Longitudinal Content Analysis; 12 Receiver-oriented Message Analysis: Lessons from Alcohol Advertising; 13 Violent Video Games: Challenges to Assessing Content Patterns; Part 4: The Big Picture; 14 Non-academic Audiences for Content Analysis Research; 15 Advancing the Science of Content Analysis; Subject index; Author index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and indexes.
- ISBN:
- 1-135-70359-0
- 1-281-83784-9
- 9786611837846
- 0-203-88734-4
- 9780203887349
- OCLC:
- 437228995
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