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Intellectual property branding in the developing world : a new approach to non-technological innovations / by Tshimanga Kongolo.
- Format:
- Book
- Author/Creator:
- Kongolo, Tshimanga, author.
- Series:
- Routledge-Cavendish research in intellectual property
- Routledge research in intellectual property
- Language:
- English
- Subjects (All):
- Intellectual property--Economic aspects.
- Brand name products--Law and legislation.
- Developing countries.
- Brand name products--Law and legislation--Developing countries.
- Brand name products.
- Intellectual property--Economic aspects--Developing countries.
- Intellectual property.
- Physical Description:
- 1 volume ; 24 cm.
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2019.
- Contents:
- Conceptual framework
- Intellectual property trends in the developing world from 2011 to 2016 based on income status
- Non-technological innovations and intellectual property in the developing world
- Branding of local products in diverse industries in the developing world
- Branding innovations in the developing world
- General conclusion.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
- Other Format:
- ebook version :
- ISBN:
- 9781138298965
- 1138298964
- OCLC:
- 1083355487
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