The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow.

Format:

• Book

Author/Creator:

• Turow, Joseph, author.

Contributor:

• ProQuest ebook central.
• Anne and Joseph Trachtman Memorial Book Fund.

Language:

English

Subjects (All):

• Consumer profiling.
• Consumer behavior.
• Marketing--Technological innovations.
• Customer services--Technological innovations.
• Customer services.

Physical Description:

1 online resource (331 pages.)

Place of Publication:

New Haven : Yale University Press, [2017]

System Details:

text file

Summary:

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants--including Macy's, Target, and Walmart--is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow's book is essential reading to understand the future of shopping.

Contents:

• 1 A Frog Slowly Boiled 1
• 2 The Discriminating Merchant 24
• 3 Toward the Data-Powered Aisle 66
• 4 Hunting the Mobile Shopper 107
• 5 Loyalty as Bait 144
• 6 Personalizing the Aisles 179
• 7 What Now? 221.

Notes:

• Includes bibliographical references and index.
• Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
• Description based on print version record.

Local Notes:

Acquired for the Penn Libraries with assistance from the Anne and Joseph Trachtman Memorial Book Fund.

ISBN:

• 9780300225075
• 0300225075

Publisher Number:

99981193307

Access Restriction:

Restricted for use by site license.

Online:

The Anne and Joseph Trachtman Memorial Book Fund Home Page