The battle for sky : the Murdochs, Disney, Comcast and the future of entertainment / Christopher Williams.

Format:

Book

Author/Creator:

Williams, Christopher, 1983- author.

Contributor:

Class of 1924 Book Fund.

Language:

English

Subjects (All):

United States.

News Corporation.

Disney Enterprises (1996- ).

Comcast Corporation.

Television broadcasting--United States.

Television broadcasting.

Telecommunication--United States.

Telecommunication.

Physical Description:

xix, 247 pages ; 24 cm

Place of Publication:

London : Bloomsbury Business, [2019]

Summary:

From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no shortage of drama in Sky's history nor in its likely future. In 2018, the organization was the target of bids from two true titans of the global media industry Disney and Comcast with a dramatic bidding war waged for ultimate ownership. Throw in an industry already shaken by the arrival of newer media players such as Netflix, the declining circulation of Murdoch newspapers such as The Sun and The Times, as well as the UK government's scrutiny of the Murdoch family's influence on UK media, and the scene was set for a major corporate battle of a size rarely seen on the global business stage. But how exactly did Comcast win in the battle for shareholder votes? How will the Murdoch empire fare when the dust finally settles? And what does it mean now for the future of entertainment in a streaming, downloadable and digital world?Featuring interviews with key individuals and stakeholders from around the world, The Battle for Sky offers a timely and intriguing glimpse into the workings of media empires, and a gripping account of one of the largest corporate battles in recent years.

Contents:

Introduction

It was war time

The whiff of nepotism

Jam tomorrow

Every Pepsi needs a Coke

We are going to beat up sky

Throw rocks at our house and we'll napalm your village

The rise of the bike

The guarantor of independence is profit

It was payback time

The whole organization was in a state of shock

We're too big and they don't like it

Netflix is just HBO with a decent IT department

The moment has come

James fought like a Tiger. Again

Protect the content budget

Pivoting at a pivotal moment

The knowledgeable cab driver

The biggest and most dangerous gamble of all.

Notes:

Includes bibliographical references.

Local Notes:

Acquired for the Penn Libraries with assistance from the Class of 1924 Book Fund.

Other Format:

Online version: Williams, Christopher, 1983- author. Battle for sky

ISBN:

9781472964908

147296490X

OCLC:

1088920255