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City branding and promotion : the strategic approach / Waldemar Cudny.
- Format:
- Book
- Author/Creator:
- Cudny, Waldemar, author.
- Series:
- Routledge contemporary perspectives on urban growth, innovation, and change
- Routledge contemporary perspectives on urban growth, innovation and change
- Language:
- English
- Subjects (All):
- City promotion.
- Municipal government.
- Branding (Marketing).
- Urban economics.
- Strategic planning.
- Tourism.
- Physical Description:
- vi, 185 pages : illustrations (black and white) ; 25 cm.
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2019.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
- Other Format:
- ebook version :
- ISBN:
- 1138488100
- 9781138488106
- OCLC:
- 1065974738
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