2 options
The Meaningful Brand : How Strong Brands Make More Money / by Nigel Hollis.
- Format:
- Book
- Author/Creator:
- Hollis, Nigel, author.
- Series:
- Medicine (Springer-11650)
- Language:
- English
- Subjects (All):
- Development economics.
- Public Health.
- Development Economics.
- Local Subjects:
- Public Health.
- Development Economics.
- Physical Description:
- 1 online resource (XIII, 225 pages)
- Contained In:
- Springer eBooks
- Place of Publication:
- New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
- System Details:
- text file PDF
- Summary:
- Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
- Other Format:
- Printed edition:
- ISBN:
- 978-1-137-36559-0
- 9781137365590
- Access Restriction:
- Restricted for use by site license.
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