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Head's broadcasting in America : a survey of electronic media.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- McGregor, Michael A.
- Language:
- English
- Subjects (All):
- Broadcasting--United States.
- Broadcasting.
- United States.
- Physical Description:
- 1 online resource (xxiii, 335 pages) : illustrations (chiefly color), color maps
- Edition:
- Tenth edition / Michael A. McGregor, Paul D. Driscoll, Walter McDowell.
- Other Title:
- Broadcasting in America
- Place of Publication:
- Boston : Allyn & Bacon, ©2010.
- System Details:
- text file
- Contents:
- Ch. 1. Introducing electronic media
- ch. 2. From radio to television
- ch. 3. Cable and newer media
- ch. 4. How electronic media work
- ch. 5. Distribution by wired relays, wireless relays, and over the Internet
- ch. 6. Commercial operations
- ch. 7. Noncommercial services
- ch. 8. Programs and programming basics
- ch. 9. Audience measurement
- ch. 10. Media theory and effec ts
- ch. 11. The Communications Act, licensing, and structural regulation
- ch. 12. Constitutional issues and content regulation.
- Notes:
- Revised edition of: Broadcasting in America / Sydney W. Head. 9th ed. 2001.
- Includes bibliographical references (pages 299-304) and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Todd and Elizabeth Donovan Endowed Fund For Television and Broadcast Media.
- ISBN:
- 9781315664040
- 1315664046
- Publisher Number:
- 99981026770
- Access Restriction:
- Restricted for use by site license.
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