Marketing the blue & gray : newspaper advertising and the American Civil War / Lawrence A. Kreiser, Jr.

Format:

Book

Author/Creator:

Kreiser, Lawrence A., 1969- author.

Language:

English

Subjects (All):

Advertising, Newspaper.

History.

Press coverage.

United States--History--Civil War, 1861-1865--Press coverage.

United States.

Advertising, Newspaper--United States--History--19th century.

United States--History--Civil War, 1861-1865--Propaganda.

Propaganda.

United States--History--Civil War, 1861-1865--Economic aspects.

Economics.

Genre:

History.

Physical Description:

x, 239 pages ; 24 cm

Other Title:

Marketing the blue and gray

Place of Publication:

Baton Rouge : Louisiana State University Press, [2019]

Summary:

"Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."--Provided by publisher.

Contents:

The war as the lead

The millions

The vote

The armies

Slavery and race

Battlefield and home front

Epilogue: memories.

Notes:

Includes bibliographical references and index.

ISBN:

9780807170823

0807170828

OCLC:

1056469466