Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual / Yvon Chouinard, founder and owner, Patagonia, Inc. ; foreword by Naomi Klein.

Format:

Book

Author/Creator:

Chouinard, Yvon, 1938- author.

Klein, Naomi, 1970- author of foreword.

Language:

English

Subjects (All):

Chouinard, Yvon, 1938-.

Businesspeople--United States--Biography.

Businesspeople.

United States.

Social responsibility of business.

Genre:

Biographies.

Autobiographies.

Biography.

Physical Description:

xiii, 258 pages : illustrations (some color) ; 25 cm

Edition:

[Second edition].

Place of Publication:

New York, New York : Penguin Books, [2016]

Summary:

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life--a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Contents:

Foreword

Preface to the second edition

Introduction

1. History

2. Philosophies

Product design philosophy

Production philosophy

Distribution philosophy

Marketing philosophy

Financial philosophy

Human resource philosophy

Management philosophy

Environmental philosophy

Turn around and take a step forword

Thank you

Bibliography

Notes.

Notes:

Includes bibliographical references.

ISBN:

9780143109679

0143109677

OCLC:

933719051