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Market Research & American Business, 1935-1965
Market Research and American Business, 1935-1965 Available
View online- Format:
- Database & Article Index
- Website/Database
- Language:
- English
- Subjects (All):
- Dichter, Ernest, 1907-1991.
- Dichter, Ernest.
- J. Walter Thompson Company.
- Consumer behavior--United States--History--Sources--Databases.
- Consumer behavior.
- Advertising--United States--History--Sources--Databases.
- Advertising.
- Advertising--Social aspects--United States--Sources.
- Marketing research--United States--History--Sources--Databases.
- Marketing research.
- Marketing--United States--History--Sources--Databases.
- Marketing.
- Business enterprises--United States--History--Sources--Databases.
- Business enterprises.
- Commercial catalogs--United States--History--Databases.
- Commercial catalogs.
- Consumer goods--United States--Catalogs--Databases.
- Consumer goods.
- Commercial art.
- Consumption (Economics).
- Industries.
- Motivation research (Marketing).
- History.
- Advertising--Social aspects.
- United States.
- Genre:
- History.
- Sources.
- Electronic reference sources.
- Databases.
- Catalogs.
- Physical Description:
- 1 online resource
- Began in 2014?
- Other Title:
- American consumer culture : market research and American business.
- Trade Catalaogues and the American Home
- J. Walter Thompson: Advertising America
- Former Title:
- American consumer culture : market research & American business, 1935-1965, <2014->
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, [2014?-]
- System Details:
- Mode of access: Internet.
- text file
- Summary:
- "This portal combines three complementary sets of primary source material that explore the history of American consumer culture in the twentieth century via three key themes: research into consumer motivation, the advertising process and the products themselves. Market Research presents reports produced by Ernest Dichter that attempt to reveal consumers' innermost desires and motivations; J. Walter Thompson: Advertising America presents how advertising is produced and how it interacts with consumer culture through the archive and workings of one of the world's oldest and largest advertising agencies; Trade Catalogues and the American Home presents domestic life and material culture by detailing the products sold in the domestic sphere"--home page, viewed 12 September 2018.
- Notes:
- Reproduced from original materials held in the following repositories: Duke University, Hagley Museum and Library; John W. Hartman Center for Sales, Advertising and Marketing History; The Advertising Archives; University of California, Santa Barbara; Winterthur Library.
- Title from home page (viewed on 12 September 2018).
- Constituent Unit:
- Container of (manifestation): J. Walter Thompson : Advertising America.
- Container of (manifestation): Trade catalogues and the American home.
- Container of (manifestation): Market research & American business, 1935-1965.
- OCLC:
- 992402925
- Access Restriction:
- Restricted for use by site license.
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