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Zhongguo dang dai guang gao "jian kang" hua yu bian qian yan jiu (1979-2014) = Changes of "health" discourse in contemporary advertising of China (1979-2014) / Li Guogang zhu.
中国当代广告"健康"话语变迁研究(1979-2014) = Changes of "health" discourse in contemporary advertising of China (1979-2014) 厉国刚著.
LIBRA HF5821.5 .L558 2018
Available from offsite location
- Format:
- Book
- Author/Creator:
- Li, Guogang, author.
- 厉国刚, author.
- Language:
- Chinese
- Subjects (All):
- Advertising--Language.
- Advertising.
- Discourse analysis.
- Physical Description:
- 6, 313 pages : illustrations ; 24 cm
- Edition:
- Di 1 ban.
- 第1版.
- Other Title:
- Changes of "health" discourse in contemporary advertising of China (1979-2014)
- Place of Publication:
- Beijing Shi : She hui ke xue wen xian chu ban she, 2018.
- 北京市 : 社会科学文献出版社, 2018.
- Notes:
- Includes bibliographical references (pages 296-309).
- ISBN:
- 9787520125826
- 7520125823
- OCLC:
- 1050364988
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