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The franchise era : managing media in the digital economy / edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.
LIBRA P96.M34 F73 2019
Available from offsite location
- Format:
- Book
- Series:
- Traditions in American cinema
- Language:
- English
- Subjects (All):
- Mass media--Management.
- Mass media.
- Mass media--Marketing.
- Digital media--Social aspects.
- Digital media.
- Mass media and culture.
- Internet--Social aspects.
- Internet.
- Streaming technology (Telecommunications).
- Motion pictures--Marketing.
- Motion pictures.
- Television--Marketing.
- Television.
- Video games--Marketing.
- Video games.
- Genre:
- Video games.
- Physical Description:
- xvi, 317 pages : illustrations (black and white) ; 24 cm.
- Place of Publication:
- Edinburgh : Edinburgh University Press, [2019]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781474419222
- 1474419224
- OCLC:
- 1057777183
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