Innovating : a doer's manifesto for starting from a hunch, prototyping problems, scaling up, and learning to be productively wrong / Luis Perez-Breva ; artwork by Nick Fuhrer ; foreword by Edward Roberts.

Format:

Book

Author/Creator:

Perez-Breva, Luis, author.

Contributor:

Lippincott Library Book Endowment Fund.

Language:

English

Subjects (All):

Creative ability in business.

Problem solving.

New products.

Technological innovations.

Entrepreneurship.

Physical Description:

xxv, 396 pages : illustrations ; 24 cm

Place of Publication:

Cambridge, MA : MIT Press, [2016]

Summary:

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach -- a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation. In Innovating, the process -- illustrated by unique and dynamic artwork -- is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you've learned: to advocate, communicate, scale up, manage innovating continuously, and document -- "you need a notebook to converse with yourself," he advises. Everyone interested in innovating also needs to read this book. -- Provided by publisher.

Contents:

PART I, Anatomy of a Hunch: Being Productively Wrong

Prototyping a Real World Problem

PART II, Exploring in Foresight: Learning from Parts and People

Interacting with Parts

Interfacing with People

At a Small Scale Nonlinearity is Your Ally

A Kit to Drive Innovation Anywhere

Operating on the Problem Through Trial and Error

PART III, Organizing What You've Learned: Exploring Impact

Practicing Advocacy

Risk, Doing, Learning and Uncertainty

Scaling Up and Organization

Managing Innovation Continuously

The World is your Lab: You Need a Notebook to Converse With Yourself

Epliogue: Academic Commentary

Bounded Rationality and Behavioral Decision Making

Bridging with artificial intelligence

Iterations and the induction argument

Kits DIY and experimentation

Kuhn versus Popper

Learning and innovating

No thing is new

The nonlinear nature of innovation

Organizational theory and computation

Parts and Modularity

People and teams

Problem solving

The Relationship among Scale, Execution, and Organization Building.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.

ISBN:

9780262035354

0262035359

9780262536127

0262536129

OCLC:

946160459