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Shakespeare, Einstein and the bottom line : the marketing of higher education / David L. Kirp.
Kislak Center for Special Collections - Furness Shakespeare Library (Van Pelt 628) LB2342.8 .K57 2004
Available
LIBRA LB2342.8 .K57 2004
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kirp, David L.
- Language:
- English
- Subjects (All):
- Universities and colleges--United States--Marketing.
- Universities and colleges.
- Education, Higher--United States--Finance.
- Education, Higher.
- Marketing.
- United States.
- Finance.
- Universities and colleges--Public relations--United States.
- Universities and colleges--Public relations.
- Education, Higher--Public relations--United States.
- Education, Higher--Finance.
- Universities and colleges--Marketing.
- Physical Description:
- 328 pages ; 24 cm
- Edition:
- First Harvard University Press paperback edition.
- Place of Publication:
- Cambridge, Mass. ; London : Harvard University Press, 2004.
- Summary:
- Wry and insightful, "Shakespeare, Einstein, and the Bottom Line" takes readers on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
- Notes:
- Originally published: 2003.
- ISBN:
- 0674016343
- 9780674016347
- 0674011465
- 9780674011465
- OCLC:
- 1016237097
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