Secrets of online entrepreneurs : how Australia's online mavericks, innovators and disruptors built their businesses ... and how you can too / 2015.

Format:

Book

Author/Creator:

Schwerdt, Bernadette, author.

Language:

English

Subjects (All):

New business enterprises--Computer networks.

New business enterprises.

Electronic commerce--Handbooks, manuals, etc.

Electronic commerce.

Internet marketing--Handbooks, manuals, etc.

Internet marketing.

Physical Description:

1 online resource (283 p.)

Edition:

1st edition

Place of Publication:

Milton, Queensland : Wiley, 2015.

Language Note:

English

System Details:

text file

Summary:

Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs is the ultimate 'how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers. Whether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail, how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business. Discover the 7-step process for building an online business that will exponentially increase your likelihood of success Learn how to measure, test, and evaluate demand for an online product or service before you launch it Access the templates, cheat sheets, websites, and apps used by the entrepreneurs to build their businesses and learn how you can apply them to your business too. Don't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history.

Contents:

Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses . . . And How You Can Too; Contents; Acknowledgements; Foreword; The Author's Story; Preface; Introduction; CHAPTER One Purpose; What's your vision?; What do you want? Easy to ask. Hard to answer; Key questions to consider before setting up your online business; What's the best business model for you?; Passion or profit: what should you follow?; Sell what people want: 'go for the cash'; Which path should you take?; Passion pursuers; Profit players

Work out what problem you are solvingAre all the good ideas gone?; Should you start with the end in mind?; What business are you in?; We're all in the data business; Don't give up your day job - or should you?; What to expect when you're expecting success; Challenges starting out; What's next?; CHAPTER Two People; What do all great online entrepreneurs have in common?; 'It's easy for them'; The 5 personal qualities of all successful online entrepreneurs; 1. Reframe failure; 2. Do what others don't, won't or can't; 3. Know your story and mission; 4. Know how to delegate

5. Have depth of visionWhat's next?; CHAPTER Three Planning; Want an online business but can't get started?; What's stopping you from getting started?; A helpful hint on how to get your online business started; How to research your idea to assess the demand; Test your idea: share and talk; Get it up and running!; Find a product or service to sell; How to get your online business up and running without leaving full-time work; Get good at completion; Avoid the pursuit of perfection; Keep up; What's next?; CHAPTER Four Profit; The online gold rush; What business model will you choose?

What's easier to sell: a tangible product or an intangible service?Do you want to sell designer fashion or do you want to teach people how be a fashion designer?; Online products vs online services: what's easier to sell?; How to turn any product or service into an information product; For those who sell services; For those who sell products; Darren Rowse on how to monetise a blog; If you want to make serious money online, build a bridge; Pricing for profit; Do I have to be the cheapest to succeed online?; Measure twice, cut once; Working with investors; What's next?; CHAPTER Five Positioning

The trust quotient: would you buy from you?The Zero Moment of Truth and how to influence it; How to build trust and minimise risk; Nine ways to increase your trust quotient; The power of awards: 800 000 reasons to apply for them; Social media and why people don't trust advertising anymore; Why PR now works better than paid advertising; The devil is in the detail: why contact details are so important; Photos and product descriptions; 'Borrowing' other company's logos: the fast-track method for building trust; When the best service is no customer service at all; Money-back guarantee

What's next?

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed August 29, 2016).

ISBN:

9780730320364

0730320367

9780730320357

0730320359

OCLC:

928627944