Learn marketing with social media in 7 days : master Facebook, LinkedIn & Twitter for business / Linda Coles.

Format:

Book

Author/Creator:

Coles, Linda.

Series:

7 days series

Language:

English

Subjects (All):

Facebook (Electronic resource).

LinkedIn (Electronic resource).

Twitter.

Internet marketing.

Online social networks.

Physical Description:

1 online resource (225 p.)

Edition:

1st edition

Other Title:

Learn marketing with social media in seven days

Master Facebook, Linkedin & Twitter for business

Place of Publication:

Milton, Qld. : Wrightbooks, 2011.

Language Note:

English

System Details:

text file

Summary:

Discover how to use social media to give your business an unbeatable competitive edge in no time! Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and entrepreneurs, it provides step-by-step guidance on creating low-cost, high-impact online marketing strategies that really work. You'll learn how to create an effective social media pre

Contents:

Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business; Contents; About the author; Acknowledgements; Introduction; Who should read this book?; What will I learn?; Opening story; Day 1: What is social media? Policy, plan and profitability; What is social media and is it a fad?; How will social media grow my business?; Let's start networking and making connections; Get an effective social media plan together; Forming the social media team; Get a content plan first; Monitoring your social media profitability; Day 2: Facebook basics and content ideas

Using Facebook for marketingSetting up your business page; What sort of content should you put on your Facebook page?; Back to your plan; Social media success story: MYOB-finding your social voice; Day 3: LinkedIn basics and networking using LinkedIn; Your personal profile; Applications; Recommendations; Changing your page layout; Adding your connections; Networking with LinkedIn; Social media success story: RESULTS.com; Day 4: Twitter basics and using Twitter for your business; What is Twitter?; Setting up your account; Finding followers and who to follow; Get tweeting

Listening out for your brandListening online-setting up alerts; Social media success story: Misha's Vineyard Wines; Day 5: Online etiquette and preserving your reputation; Getting your content right; Making connections with LinkedIn; Applying good manners to Facebook; Maintaining your online reputation; Playing the name game; Is your social media activity antisocial?; Day 6: YouTube explained; Why create a video in the first place?; Making your video; Uploading your video and setting up your YouTube channel; Promoting your video; Subscribing to others

Social media success story: Wine Vault TVSocial media success story: Frog Recruitment; Day 7: Making your website work and promoting your social media efforts; Get the most out of your website; Grow your site; Promote your social media efforts; Is your online message the same as your offline message?; Wrap; Appendix A: Faith's Flowers social media plan; Appendix B: Useful resources; Appendix C: Glossary; Index

Notes:

Includes index.

Includes bibliographical references.

ISBN:

9786613374257

9781283374255

1283374250

9780730377672

0730377679

OCLC:

768732262