Cut and Fold Techniques for Promotional Materials / Jackson, Paul.

Format:

Book

Author/Creator:

Jackson, Paul, 1956- author.

Language:

English

Subjects (All):

Origami.

Paper folding (Graphic design).

Paper work.

Physical Description:

1 online resource (128 pages)

Edition:

1st edition

Place of Publication:

Laurence King, 2013.

System Details:

text file

Summary:

Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures, and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

Contents:

Intro

Copyright

Title Page

Contents

Introduction

1. Before You Start

1.1. How to Use the Book

1.2. How to Cut and Fold

1.3. Equipment

1.4. Choosing Paper and Card

1.5. Symbols

2. Flexagons

2.0. Introduction

2.1. Tri-hexaflexagon

2.2. Square Flexagon

2.3. Windmill Base Manipulations

2.4. Shapeshifter

2.5. Pivoting Cubes

2.6. Flexicube

3. Modular Solids

3.0. Introduction

3.1. Six-piece Cubes

3.2. Three-piece Cubes

3.3. Two-piece Cubes

3.4. Jigsaw Cubes

3.5. Tetrahedron

3.6. A4 Pyramids

4. Envelopes

4.0. Introduction

4.1. A4 Random Envelope

4.2. A4 Angled Envelope

4.3. A4 Wrap

4.4. Japanese Envelope

4.5. French Envelope

4.6. Square CD Envelope

4.7. Engineered Envelope

5. Puzzles and Illusions

5.0. Introduction

5.1. Impossible Illusion

5.2. Negative/Positive Cube Illusion

5.3. Tangrams

5.4. Inside-out Cube Puzzle

5.5. Left-to-right Transformation Illusion

5.6. Chain-to-square Puzzle

6. Folded Booklets

6.0. Introduction

6.1. Eight-page Booklet

6.2. Back-and-forth Book

6.3. Origami Book

6.4. Expanding Booklet

7. Novelties

7.0. Introduction

7.1. Spinning Spiral

7.2. Hanging Letters

7.3. Chain of Cubes

7.4. Desktop Trophy

7.5. Masu Box

7.6. Tower of Collapsing Cubes

How to Use What You Make

Provenance

Acknowledgements.

Notes:

Online resource; Title from title page (viewed April 3, 2013)

OCLC:

1314628351