Google advertising tools / Harold Davis ; with David Iwanow.

Format:

Book

Author/Creator:

Davis, Harold.

Contributor:

Iwanow, David.

Language:

English

Subjects (All):

Google (Firm).

Google.

Internet advertising.

Physical Description:

1 online resource (432 p.)

Edition:

2nd ed.

Place of Publication:

Sebastopol, California : O'Reilly, 2010.

Language Note:

English

System Details:

text file

Summary:

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to

Contents:

Part I. Making money with a website: Creating successful websites ; Creating effective marketing plans ; Driving traffic to a website ; Nuts and bolts of SEO ; Making money with affiliate programs ; Making money by hosting advertising ; Understanding the Google behemoth

Part II. Cashing in with AdSense: Working with AdSense ; Making sense of AdSense

Part III. Working with AdWords: Using AdWords ; Improving performance ; The zen of AdWords ; Advanced performance monitoring ; AdWords beyond CPC.

Notes:

Includes index.

Description based on print version record.

ISBN:

9780596805432

0596805438

9781306809450

1306809452

9781449382957

1449382959

9781449389093

1449389090

OCLC:

780425126