The Twitter book / by Tim O'Reilly and Sarah Milstein ; editor, Brian Sawyer.

Format:

• Book

Author/Creator:

• O'Reilly, Tim.

Contributor:

• Milstein, Sarah.
• Sawyer, Brian, editor.

Language:

English

Subjects (All):

• Twitter.
• Online social networks.
• Instant messaging.
• Web sites--Design.
• Blogs.
• Internet programming.
• Internet marketing.
• Business communication.

Physical Description:

1 online resource (243 p.)

Edition:

Second edition.

Place of Publication:

Sebastopol, California : O'Reilly, [2012]

Language Note:

English

System Details:

text file

Summary:

""Media organizations should take note of Twitter's power to quickly reach their target consumers."" --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you an

Contents:

• About the Authors; Contents; Introduction; What is Twitter?; What's Twitter good for?; Ambient intimacy; Sharing news and commentary; Breaking news and shared experiences; Mind reading; Business conversations; CHAPTER 1. Get Started; Sign up; Quickly create a compelling profile; Understand what "following" means; Find the people you know on Twitter; Get suggestions for cool people to follow; Twitter from the road; Test-drive the 140-character limit; Trim messages that are too long; The secret to linking in Twitter; Figure out how many people to follow
• Join a conversation:the hashtag (#) demystifiedKey Twitter jargon: tweet; Key Twitter jargon: @messages; Key Twitter jargon: retweet; Key Twitter jargon: DM; Key Twitter jargon: tweetup; Twitter jargon: Fail Whale; Try it for three weeks oryour money back-guaranteed!; Get help from Twitter; CHAPTER 2. Listen In; Use Twitter Search; Keep on an eye on hot topics; Four cool tools for tracking trends: #1; Four cool tools for tracking trends: #2; Four cool tools for tracking trends: #3; Four cool tools for tracking trends: #4; Take advantage of advanced search; Four important things to search for
• Advance your advanced searchTrack searches with RSS; Track search with email alerts; Track twittered links to your website; Find out what people are reading; Bookmark links to read later; Use a life-changing third-party program; Life-changing program #1: Twhirl; Life-changing program #2: TweetDeck; Use a great mobile client; Follow smart people you don't know; Figure out who's influential on Twitter; CHAPTER 3. Hold Great Conversations; Get great followers; Reply to your @messages; Retweet clearly and classily: Part 1; Retweet clearly and classily: Part 2; When via is better than RT
• What to retweetTroubleshoot your retweets; Ask questions; Answer questions; Send smart @replies; Twitter often...but not too often; Three cool hashtag tricks; Know your new followers; Three tools to figure out your followers; Unfollow graciously; Don't auto-DM (for crying out loud); Don't spam anyone; Fight spam; CHAPTER 4. Share Information and Ideas; Be interesting to other people; Make sure your messages get seen; Link to interesting stuff around the Web; Link appealingly to your blog or site; Link to a tweet; Post pictures; Live-twitter an event; Overhear things; Publish on Twitter
• Participate in fundraising campaignsMake smart suggestions on FollowFriday; Post on the right days; Repost important messages; CHAPTER 5. Reveal Yourself; Post personal updates; Go beyond "What are you doing?"; Use the right icon; Fill out your full bio (it takes two seconds); Spiff up your background: Part 1; Spiff up your background: Part 2; Cross-post to your Facebook account; Keep track of friends and family; CHAPTER 6. Twitter for Business: Special Considerations and Ideas; Listen first; Have clear goals; Integrate with your other channels; Start slow, then build
• Figure out who does the twittering

Notes:

• Includes index.
• Previous edition: 2009.
• Includes bibliographical references and index.
• Description based on print version record.

ISBN:

• 9781449314200
• 1449314201
• 9781306813532
• 1306813530
• 9781449318970
• 1449318975
• 9781449318956
• 1449318959
• 9781449318963
• 1449318967
• 9780596804091
• 0596804091
• 9780596555825
• 0596555822

OCLC:

335646212