The Facebook marketing book / Dan Zarrella and Alison Zarrella.

Format:

Book

Author/Creator:

Zarrella, Dan.

Contributor:

Zarrella, Alison.

Language:

English

Subjects (All):

Facebook (Electronic resource).

Internet marketing.

Physical Description:

1 online resource (284 p.)

Edition:

1st edition

Place of Publication:

Sebastopol, California : O'Reilly, 2011.

Language Note:

English

System Details:

text file

Summary:

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll le

Contents:

Contents; 1: Introduction to Social; Who Uses Facebook?; Impact on Today's Media; Big Brands on Facebook; How You Can (and Should) Use Facebook; Creating Valuable Content; 2: Facebook Profile Basics; What Is a Facebook Profile?; Facebook Profiles for Business; Facebook Profile Tabs; Setting Up a Facebook Profile; Profile Interactions; Summary; 3: Facebook Page Basics; The Difference Between a Page and a Profile; What Requires a Facebook Page, Not a Profile; Types of Pages; Creating and Customizing a Facebook Page; Facebook Page Tabs; Page Applications; Page Optimization; Promoting Your Page

Page InteractionsSummary; 4: Facebook Group Basics; Groups Versus Pages; Groups Can Be Good-Sometimes; When You Want a Group; Creating a Group; Managing a Group; Monitoring and Managing a Group; Using Groups to Supplement Your Page; Summary; 5: Facebook Events; When to Use an Event; Creating an Event; Breaking Through the Clutter; Sending Invites; Integrating with a Page; Promoting Your Event; Event Follow-Up; Summary; 6: Facebook Application Basics; Create Inherently Social Applications; Improve Existing Social Behaviors; Learn from Success; Clarity, Simplicity, and Speed to Engagement

10: Facebook PageExclusive Deals for Fans; Frequent Status Updates; Timely Redesigns; Promotions; Monitoring; Moderation; Responding; Advertising; Summary; 11: Advertising on Facebook; Where to Send Users; Creative Content Design; Targeting; Budget; Bidding; Ad Stats; Summary; 12: Analytics and ROI; Insights for Page; Insights for Applications; Facebook Ads Analytics; Tracking; Summary; Index

Notes:

Includes index.

Description based on print version record.

ISBN:

9781449395636

1449395635

9781306814263

130681426X

9781449302726

1449302726

9781449302825

1449302823

OCLC:

780425367