The social media MBA guide to ROI : how to measure and improve your return on investment

Format:

Book

Author/Creator:

Holloman, Christer, Author.

Language:

English

Subjects (All):

Social media--Management.

Social media.

Rate of return.

Physical Description:

1 online resource (156 pages)

Edition:

1st edition

Other Title:

Social media Master in Business Administration guide to Return on Investment

Place of Publication:

[Place of publication not identified] Wiley 2014

Chichester West Sussex United Kingdom John Wiley and Sons Ltd 2014

Language Note:

English

System Details:

text file

Summary:

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars.

Notes:

Bibliographic Level Mode of Issuance: Monograph

OCLC:

907481631