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Gamify : how gamification motivates people to do extraordinary things / Brian Burke
- Format:
- Book
- Author/Creator:
- Burke, Brian, 1959- author.
- Language:
- English
- Subjects (All):
- Employee motivation.
- Motivation (Psychology).
- Games--Psychological aspects.
- Games.
- Organizational behavior.
- Physical Description:
- 1 online resource (195 pages) : illustrations
- Edition:
- 1st edition
- Place of Publication:
- New York : Bibliomotion, [2014]
- Language Note:
- English
- System Details:
- text file
- Summary:
- Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage.
- Contents:
- pt. 1. The value of gamification : engaging the crowd
- pt. 2. Designing a gamified player experience.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781315230344
- 1315230348
- 9781351861786
- 1351861786
- 9781937134860
- 1937134865
- OCLC:
- 876592897
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