Data driven marketing for dummies / by David Semmelroth.

Format:

Book

Author/Creator:

Semmelroth, David.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

Database marketing.

Consumer profiling.

Customer relations.

Physical Description:

1 online resource (315 p.)

Place of Publication:

Hoboken, New Jersey : Wiley, 2013.

Language Note:

English

Summary:

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more effici

Contents:

part I. Getting started with data driven marketing

part II. Digging deeper into your data: analytics

part III. Putting your data to work

part IV. The feedback cycle: learning from experience

part V. The part of tens.

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (ebrary, viewed October 10, 2013).

ISBN:

1-118-61576-X

OCLC:

862828473