China entrepreneur : voices of experience from 40 international business pioneers / Juan Antonio Fernandez, Laurie Underwood.

Format:

Book

Author/Creator:

Fernandez, Juan Antonio, 1956- author.

Underwood, Laurie, author.

Language:

English

Subjects (All):

New business enterprises--China--Management.

New business enterprises.

Entrepreneurship--China.

Entrepreneurship.

Business enterprises, Foreign--China.

Business enterprises, Foreign.

Industrial policy--China.

Industrial policy.

Physical Description:

1 online resource (383 p.)

Edition:

1st edition

Place of Publication:

Singapore : John Wiley & Sons (Asia) Pte. Ltd., 2009.

Language Note:

English

System Details:

text file

Summary:

Launching a business in China? Give yourself a ""second mover advantage."" China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom.Give yourself a huge head-start by learning directly f

Contents:

Cover; Contents; Title page; Copyright page; Dedication; Acknowledgments; Foreword; Introduction; Why Read China Entrepreneur?; Who is in This Book?; What We Cover; Chapter 1: Getting Started; Introduction; The Past: China Opens its Doors; The Transition: China in the 1990s; The Present: "Better for Entrepreneurs than Silicon Valley"; Dealing with the Chinese Government; Bureaucratic Challenges for Entrepreneurs; Strategies for Successful Government Relations; Conclusion; Chapter 2: Setting Up Shop (I); Introduction; Getting Help with Licensing; Choosing the Right Legal Form; Conclusion

Chapter 3: Setting Up Shop (II)Introduction; Finding the Money; Choosing the Right Chinese Business Partner(s); Conclusion; Chapter 4: Targeting the Right Customers . . . and Getting Paid; Introduction; Targeting the Right Customers; Getting Your Customers to Pay You; Conclusion; Chapter 5: Human Resource Challenges; Introduction; Strengths and Weaknesses of Chinese Employees; Bridging the Skills Gap: Training, Training, Training; Training Strategies for Mid-level Managers and Senior Staff; Recruitment and Retention Challenges; HR Strategies: Selling "Small is Beautiful"

Solving the Salary QuestionConclusion; Chapter 6: Ethics and Corruption; Introduction; Putting Corruption into Context; Government Guanxi; B2B Corruption; Unethical Employees; Avoiding Government Corruption; Blocking B2B Corruption; Fighting Internal Corruption; Conclusion; Chapter 7: Business Negotiations; Introduction; Pre-negotiation Preparation; Beijing and Northern China; Shanghai and Eastern China; Guangzhou and Southern China; Interior (Undeveloped) China; At the Negotiation Table: Tactics and Strategies; Conclusion; Chapter 8: Living in China: A Survival Kit; Introduction

Clearing the Language HurdleHardships of Life in China; The Struggle for Work-Life Balance; Foreign Businesswomen in China; The Good Life, China-style; Conclusion; Chapter 9: Are You Ready for China?; Introduction; Must-have Traits for China Entrepreneurs; Prerequisite Expertise; Tools for Surviving the Tough Times; Endgames; China's Future; Confidence in the Top Leadership; Changing Opportunities; Bullish on China; Conclusion; Epilogue; Appendix: China and Its Trade Partners; China Trade Partner: Australia; China Trade Partner: Brazil; China Trade Partner: European Union

China Trade Partner: IndiaChina Trade Partner: Japan; China Trade Partner: Mexico & Latin America; China Trading Partner: Nigeria; China Trade Partner: South Africa; China Trade Partner: United States; Index

Notes:

Includes index.

Description based on print version record.

ISBN:

9781118580660

1118580664

OCLC:

829461573