Pro SQL Server 2008 analytics : delivering sales and marketing dashboards / Brian Paulen and Jeff Finken.

Format:

Book

Author/Creator:

Paulen, Brian.

Contributor:

Finken, Jeff.

Series:

Expert's voice in SQL server.

Expert's voice in SQL server

Language:

English

Subjects (All):

Business intelligence--Data processing.

Business intelligence.

SQL server.

Physical Description:

1 online resource (273 p.)

Edition:

1st ed. 2009.

Place of Publication:

Berkeley, Calif. : Apress, c2009.

Language Note:

English

System Details:

text file

Summary:

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need. The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations.

Contents:

An overview of Analytics

Seven Keys to Successful Reporting Projects

Key Performance Indicators

Microsoft Platform Components for Dashboards

Core Components of SQL Server 2008

SQL Server Analysis Services

Performance Management

Implementation and Maintenance of the Integrated System

Case Studies.

Notes:

Includes index.

ISBN:

9781430219293

1430219297

OCLC:

505431671