The business of iPhone app development : making and marketing apps that succeed / Dave Wooldridge with Michael Schneider.

Format:

Book

Author/Creator:

Wooldridge, Dave.

Contributor:

Schneider, Michael.

Language:

English

Subjects (All):

Application software--Development--Management.

Application software.

iPhone (Smartphone).

Physical Description:

1 online resource (399 p.)

Edition:

1st ed. 2010.

Place of Publication:

[New York] : Apress, c2010.

Language Note:

English

System Details:

text file

Summary:

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Contents:

Seeing the Big Picture in a Crowded App Store Marketplace

Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research

Protecting Your Intellectual Property

Your iPhone App Is Your Most Powerful Marketing Tool

Money for Nothing: When It Pays to Be Free

Exploring New Business Models with In-App Purchase and Affiliate Programs

Testing and Usability: Putting Your Best Foot Forward

Get the Party Started! Creating a Prerelease Buzz

Keys to the Kingdom: The App Store Submission Process

Increasing Awareness for Your iPhone App.

Notes:

Includes index.

ISBN:

9786612926082

9781282926080

128292608X

9781430227342

1430227346

OCLC:

668095851