Business research methods / Naval Bajpai.

Format:

Book

Author/Creator:

Bajpai, Naval, 1971- author.

Language:

English

Subjects (All):

Management--Research.

Management.

Business--Research.

Business.

Physical Description:

1 online resource (1 volume) : illustrations

Edition:

Second edition.

Place of Publication:

Uttar Pradesh, India : Pearson, [2018]

System Details:

text file

Summary:

Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis.

Notes:

Description based on online resource; title from title page (viewed October 25, 2017).

Includes bibliographical references.

OCLC:

1007702123