Selling luxury : connect with affluent customers, create an atmosphere of beauty and impeccable service, and close the sale : lessons from Cartier, Lexus, the Four Seasons, Piaget, Dior, Moet-Hennessy, and other luxury brands / Robin Lent and Genevieve Tour.

Format:

Book

Author/Creator:

Lent, Robin.

Contributor:

Tour, Geneviève.

Language:

English

Subjects (All):

Customer services.

Affluent consumers.

Luxury goods industry.

Physical Description:

1 online resource (179 p.)

Edition:

1st edition

Place of Publication:

Hoboken, NJ : John Wiley, c2009.

Language Note:

English

System Details:

text file

Summary:

Praise for Selling Luxury ""Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty.""-Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA ""Selling Luxury is filled with ways of exceeding each client's expectations through offering a service that surprises and delights.""-Aaron Simpson, Group Executive Chairman, Quintessentiall What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Rob

Contents:

Selling Luxury: Lessons from Cartier, Lexus, The Four Seasons, Piaget, Dior, Moet Hennessy, and Other Luxury Brands; Contents; Foreword by Alain-Dominique Perrin; Acknowledgments; Introduction; Part One: Initial Thoughts; Part Two: The Frame of Mind of the Sales Ambassador; Part Three: The Savoir-Faire of the Sales Ambassador; Part Four: Preparing to Sell; Part Five: Welcoming and Discovering the Customer; Part Six: Proposing, Romancing, and Handling Objections; Part Seven: Concluding and Making Additional Sales; Part Eight: Building Customer Loyalty; Conclusion; Index

Notes:

Description based upon print version of record.

ISBN:

9786612291104

9780470498378

0470498374

9781282291102

1282291106

9780470498354

0470498358

OCLC:

435646017