YouTube and video marketing : an hour a day / Greg Jarboe.

Format:

Book

Author/Creator:

Jarboe, Greg, 1949-

Reider, Suzie, author.

Series:

Serious skills YouTube and video marketing

Language:

English

Subjects (All):

YouTube (Electronic resource).

Internet marketing.

Internet advertising.

Internet videos.

Webcasting.

Physical Description:

1 online resource (507 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : Wiley Technology Pub., c2009.

Language Note:

English

System Details:

text file

Summary:

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization,

Contents:

YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight

Chapter 11: Measure Outcomes vs. OutputsChapter 12: Mysteries of Online Video Revealed; Glossary; Index

Notes:

Includes index.

ISBN:

9786612369605

9780470577820

0470577827

9781282369603

1282369601

9780470559437

0470559438

OCLC:

536084863