Google AdWords for dummies / by Howie Jacobson.

Format:

Book

Author/Creator:

Jacobson, Howie, author.

Contributor:

Jacobson, Howie.

Series:

--For dummies.

For Dummies

Language:

English

Subjects (All):

Google AdWords.

Google.

Internet marketing.

Internet advertising.

Physical Description:

1 online resource (437 p.)

Edition:

2nd ed.

Place of Publication:

Hoboken, New Jersey : Wiley, 2009.

Language Note:

English

System Details:

text file

Summary:

A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they l

Contents:

Google AdWordsTM FOR Dummies®, 2nd Edition; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Becoming a Google Advertiser; Chapter 1: Profiting from the Pay-Per-Click Revolution; Introducing AdWords; Where and When the Ads Show; AdWords in the Total Google Context; Pay Per Click: Your Online Gumball Machine

The Direct Marketing Difference: Getting Your Prospects to Do SomethingHow to Think Like Your Prospect; Chapter 2: Setting Up Your AdWords Account; Opening a New AdWords Account; Creating Your First Campaign; Managing Your Account; Chapter 3: Managing Your AdWords Account; Running Mission Control with the Campaign Management Tab; Part II: Launching Your AdWords Campaign; Chapter 4: Discovering Your Online Market; Assessing Market Profitability (Don't Dive into an Empty Pool); Taking the Temperature of Your Market - Advanced Methods; Eavesdropping at the Watering Hole

Cutting Through the Clutter with PositioningChapter 5: Choosing the Right Keywords; Decoding Keywords to Read Your Prospects' Minds; Mastering the Three Positive Keyword Formats; Researching Keywords: Strategies and Tools; Finding Sneaky Variations for Fun and Profit; Sorting Keywords into Ad Groups; Deploying Negative Keywords; Adding, Deleting, and Editing Keywords; Chapter 6: Writing Magnetic Ads; Understanding the Three Goals of Your Ad; Tuning Your Ad to the Keyword; Marching to a Different Drummer; Motivating Action in Four Lines; Sending Out a Call to Action

Mastering the Medium and Voice at Haiku U.Naming Your Online Store Effectively; Wielding "Black Belt" Techniques for Hyper-Competitive Markets; Following Google's Text-Ad Guidelines; Exploring the Other Ad Formats; Part III: Managing Your AdWords Campaigns; Chapter 7: Deciding Where and When to Show Your Ads; Getting the Most Out of Your Campaigns; Bidding Smart; Chapter 8: Improving Your Campaigns through Keyword Management; Nurturing, Relocating, and Firing Keywords; Resuscitating Poor-Quality Keywords; Managing the 80/20 Way; Chapter 9: Getting It Done with AdWords Tools

Improving Your Campaigns with the Optimizer ToolsGetting Feedback from Google with the Ad Performance Tools; Website Optimizer; AdWords Editor; Part IV: Converting Clicks to Clink; Chapter 10: Giving Your Customer a Soft Landing on Your Web Site; Making Your Visitor Shout "That's for Me!"; Defining the Most Desirable Action for the Landing Page; Selling the Most Desirable Action; Chapter 11: Following Up with Your Prospects; Overcoming Your Prospects' Miniscule Online Attention Span; Spinning a Web with an Opt-In; How to "Bribe" Your Prospects to Opt In

Staying on Your Prospects' Minds with E-mail

Notes:

Includes index.

Description based on print version record.

Related Work:

Jacobson, Howie. AdWords for dummies.

ISBN:

9786612685965

9780470540015

047054001X

9781282685963

1282685961

9780470539996

0470539992

OCLC:

468816381