Universal UX design : building multicultural user experience / Alberto Ferreira.

Format:

Book

Author/Creator:

Ferreira, Alberto, author.

Series:

Gale eBooks

Language:

English

Subjects (All):

Human-computer interaction.

Human-computer interaction--Social aspects.

User-centered system design.

User interfaces (Computer systems).

Physical Description:

1 online resource (xii, 230 pages) : illustrations (chiefly color), portraits

Edition:

1st edition

Other Title:

Universal user experience design

Place of Publication:

Cambridge, MA : Morgan Kaufmann, [2017]

System Details:

text file

Summary:

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy. In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture. The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design. Teaches how to optimize design using internationalization techniques Explores how to develop web and mobile internationalization frameworks Presents strategies for effectively reaching a multicultural audience Reviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design

Contents:

PART I. Grey Matter

Are you experienced?

The universal totem pole

Across the dashboard

PART II. Magnum Impulse

Worlds within worlds

Mental manifests

PART III. About Face

Cutting copy

Global designs

A thousand pictures

Conclusion: spirits in a digital world.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780128025956

0128025956

9780128024072

0128024070

OCLC:

964358702