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Managing health programs and projects / Beaufort B. Longest, Jr.
- Format:
- Book
- Author/Creator:
- Longest, Beaufort B., Jr.
- Language:
- English
- Subjects (All):
- Public health administration.
- Organizational change.
- Physical Description:
- 1 online resource (322 p.)
- Edition:
- 1st ed.
- Place of Publication:
- San Francisco : Jossey-Bass, c2004.
- Language Note:
- English
- System Details:
- text file
- Summary:
- This essential resource shows how to effectively organize, implement, and evaluate health programs and projects. Managing Health Programs and Projects clearly defines and describes the work of managers in health programs and projects. The book explores the decision-making process, defines the process of communicating, probes the fundamentals of program planning, explains budgeting, covers staffing for programs and projects, and explains how leaders motivate participants in health programs and projects.
- Contents:
- Management work
- Strategizing the future
- Designing for effectiveness
- Leading to accomplish desired results
- Making good management decisions
- Communicating for understanding
- Managing quality, totally
- Commercial and social marketing.
- Notes:
- "A Wiley Imprint."
- Includes bibliographical references (p. 276-286) and index.
- ISBN:
- 9786610410774
- 9781280410772
- 1280410779
- 9780787975364
- 0787975362
- OCLC:
- 85852947
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