Mobile marketing : finding your customers no matter where they are / Cindy Krum.

Format:

Book

Author/Creator:

Krum, Cindy, author.

Series:

Que Biz-Tech

Language:

English

Subjects (All):

Customer relations.

Internet marketing.

Telemarketing.

Physical Description:

1 online resource (xvi, 343 p.) : ill.

Edition:

1st edition

Place of Publication:

Indianapolis, Indiana : Que, 2010.

Language Note:

English

System Details:

text file

Summary:

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include • Getting started fast with mobile marketing • Understanding the international mobile marketing landscape • Targeting and tracking the fast-changing mobile demographic • Taking full advantage of the iPhone platform • Leveraging mobile advertising, promotion, and location-based marketing • Building micro-sites and mobile applications • Performing search engine optimization for mobile sites and applications • Building effective mobile affiliate marketing programs • Integrating online and offline mobile marketing • Avoiding mobile marketing spam, viruses, and privacy violations • Previewing the future of mobile marketing

Contents:

Getting started with mobile marketing

Understanding the challenges in mobile marketing

Mobile targeting and tracking

Everything you need to know about the iPhone

Mobile advertising

Mobile promotions and location-based marketing

Micro-sites, mobile affiliate marketing, and web directories

Mobile applications

Mobile website development

Mobile search engine optimization

Integrating mobile marketing with on- and offline marketing

Mobile E-commerce

Mobile marketing privacy, spam, and viruses

The international mobile marketing landscape

Looking into the future for mobile.

Notes:

Includes index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9786612599033

9780768694796

0768694795

9781282599031

1282599038

9780768694789

0768694787

OCLC:

608313213