Blogging to drive business : create and maintain valuable customer connections

Format:

Book

Author/Creator:

Butow, Eric, Author.

Contributor:

Bollwitt, Rebecca, Contributor.

Series:

Que Biz-Tech

Language:

English

Subjects (All):

Internet marketing--Blogs.

Internet marketing.

Business enterprises--Blogs.

Business enterprises.

Blogs.

Business communication.

Physical Description:

1 online resource (xii, 179 p.) : ill.

Edition:

1st edition

Place of Publication:

[Place of publication not identified] Que Pub 2010

Language Note:

English

System Details:

text file

Summary:

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” —Paul Dunay , Global Managing Director of Services and Social Marketing, Avaya Inc. Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to: • Launch a blog that truly represents the best of your business • Create a comprehensive, long-term blogging strategy • Staff your blogging initiative • Integrate blogs with other offline and online marketing programs • Use your blog to drive customers and prospects to the business • Push up-to-the-minute information to customers via RSS • Build a thriving online community—and learn from what it tells you • Manage comments (and decide whether to have them) • Utilize podcasts, vlogs, microblogging, and other new techniques • Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

Contents:

Why are blogs so important?

Leveraging your blog with your other marketing tools

Creating a blogging strategy

Blogging responsibly

Finding topics to write about

Who will write the blog?

Getting eyeballs to your blog

Getting interactive with multimedia blogging

Taking advantage of Web 3.0 blogs

A list of the important blogging sites.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on publisher supplied metadata and other sources.

ISBN:

9786612453366

9780768694970

0768694973

9781282453364

128245336X

9780768694963

0768694965

OCLC:

1027145110