Enhance inbound and outbound marketing with a trusted single view of the customer

Format:

Book

Author/Creator:

Ballard, Chuck, Author.

Contributor:

Clyne, Deirdre, Contributor.

Case, Jon, Contributor.

International Business Machines Corporation.

Series:

IBM redbooks.

IBM redbooks

Language:

English

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st ed.

Place of Publication:

[Place of publication not identified] IBM Corporation International Technical Support Organization 2014

Language Note:

English

System Details:

text file

Summary:

IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running marketing campaigns provides the best information available for the best possible return-on-investment for your marketing operations. This IBM Redbooks® publication describes how master data about customers is extracted from an MDM hub and delivered through an "information supply chain" to your marketing data repository. This information supply chain includes capabilities such as data integration, metadata management, industry data models, and workload-optimized analytics appliance. The intent of this book is to give marketing organizations (both the business and IT functions for marketing) a blueprint for how to architect your EMM solution in a way that best takes advantage of your trusted master data.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references.

ISBN:

9780738439556

073843955X

OCLC:

887843545