Women want more : how to capture your share of the world's largest, fastest-growing market

Format:

Book

Author/Creator:

Silverstein, Michael J., Author.

Contributor:

Butman, John, Contributor.

Sayre, Kate, Contributor.

Language:

English

Subjects (All):

Women consumers.

New products.

Physical Description:

1 online resource (1 volume) : illustrations

Edition:

Adobe digital edition.

Other Title:

How to capture your share of the world's largest, fastest-growing market

Place of Publication:

[Place of publication not identified] HarperBusiness 2009

Language Note:

English

System Details:

text file

Summary:

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment. Women want more —much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: Home-cleaning products that enable women to do in an hour what used to take a day Financial-services products that recognize that women control half the United States' wealth Food products that help keep the whole family happy and healthy Health care services designed for working-women's hectic schedules In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package. Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

Contents:

The world's most demanding consumers

The archetypes and life stages

Brands that understand

Food: answering the daily question, "what's for dinner?"

Fitness: still looking for a holistic solution

Beauty: the next product needs to do it!

Apparel: always hunting, never satisfied

Categories of greatest dissatisfaction: financial services and healthcare

The low-growth economies: Europe and Japan

The optimistic economies: BRIC, Mexico, and the Middle East

Women want more for the world

Conclusion: women ascendant: a future of parity, power, and influence.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9780061905407

0061905402

OCLC:

907399596