Start-ups : a toolkit for entrepreneurs.

Format:

Book

Contributor:

BCS, The Chartered Institute for IT.

Language:

English

Subjects (All):

Business planning.

Entrepreneurship.

New business enterprises.

Physical Description:

1 online resource (90 p.)

Edition:

1st edition

Other Title:

Start ups

Place of Publication:

Swindon : BCS Learning & Development Limited, 2012.

Language Note:

English

System Details:

text file

Summary:

Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, debates and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They address areas such as marketing and finance, legal issues, time management and the effective use of social media.

Contents:

Copyright; NEW EBOOK SERIES; CONTENTS; FOREWORD; SECTION 1: ENTREPRENEURIALISM; 1 NATURE VERSUS NURTURE IN ENTREPRENEURIALISM; 2 BLAST THROUGH THE OBSTACLES; SECTION 2: STARTING OUT; 3 TOP TIPS FOR ENTREPRENEURS; 4 FIVE THINGS TO CONSIDER BEFORE STARTING YOUR OWN BUSINESS; 5 YOUR IDEA... WHO WANTS IT?; SECTION 3: KEEPING ON COURSE; 6 BUSINESS MENTORING; 7 HEAD OFF PROBLEMS EARLY - LEARNING FROM CEOS; CASE STUDY: FINDING A NICHE; SECTION 4: MARKETING; 8 YOUR ONLINE BRAND; 9 GIVING A START-UP WINGS; 10 YOUR SOCIAL MEDIA SUCCESS PLAN; CASE STUDY: FROM WELFARE TO WORK; SECTION 5: LEGAL

11 SETTING UP JOINT VENTURES12 PATENTS AND THE PHONE WARS; 13 DOING BUSINESS ONLINE; CASE STUDY: BEING RESOURCEFUL; SECTION 6: FINANCE; 14 SOMETHING FOR NOTHING? R&D TAX CREDITS; USEFUL LINKS

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9781780171647

1780171641

OCLC:

823723649