SEO made easy : everything you need to know about SEO and nothing more

Format:

Book

Author/Creator:

Bailyn, Evan, Author.

Language:

English

Subjects (All):

Internet marketing--Design.

Internet marketing.

Internet searching--Ratings and rankings.

Internet searching.

Web search engines.

Web sites.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Search engine optimization made easy

Place of Publication:

[Place of publication not identified] Que 2014

Language Note:

English

System Details:

text file

Summary:

Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy ! Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here! • Build online trust, the #1 currency of search success • Supercharge your results with all five key ingredients of Google optimization • Reel in links with 17 up-to-the-minute, link-building strategies • Use the Nuclear Football: today’s #1 technique for attracting targeted traffic • Track traffic, engagement, conversions, and the effectiveness of each site element • Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques • Systematically convert strong SEO results into real paying customers • Prepare for the revolution in social search that’s barreling toward you • Use keyword tools to uncover underserved, high-profit business niches • Leverage your content investments to forge powerful new relationships and partnerships

Contents:

Machine generated contents note: What's In This Book

Who Can Use This Book?

1.Trust: The Currency of Google

PageRank

TrustRank

Google's Circus

How to Mine TrustRank

A Final Word on TrustRank

2.The Five Ingredients of Google Optimization

Ingredient One Keyword Selection

Take an Informal Survey

Use the Google AdWords Keyword Planner

Capitalize on Competitors' Work

Spend a Few Bucks on a Pay-per-Click Campaign

Ingredient Two The Meta Page Title

Maximizing the Effectiveness of Your Meta Page Titles

Case Study One The Baby Store

Case Study Two Games

Ingredient Three Links

The Psychology of Link Building

Ingredient Four URL Structure

Ingredient Five Time

Final Thoughts

3.How to Reel In Links

Avoiding Bad Neighborhoods

Link Building 101

The Bible of Link Acquisition

Systematic Emailing

Link Bait

4.Using Time to Gain Trust

The Sandbox

Prepublishing Period

Contents note continued: 0

1 Months: The Period of Nothingness

2

4 Months: Behold, a Brave New World

4

6 Months: The Winds of Trust

6

12 Months: Dropping Anchor

1

2 Years: Welcome to the Land of Trust

4 Years: A Seasoned Citizen

How to Estimate the Value of a Link Based on Aging Factors

Link Aging and Link Churning

Levels of Distrust

How to Find an Old Website Worth Buying

How the Buying Process Works

Common Pitfalls

Beware When Shopping the Online Marketplace

Sites That Have Nothing to Do with Your Business

Avoiding Expired Domains

5.The Nuclear Football

The Nuclear Football Defined

How to Execute the Nuclear Football

The First Pillar of the Nuclear Football: Excellent, Targeted Content

Niche Subject Matter

An Emotional Connection

A Strong Editorial Voice

Openness and Vulnerability

Digestible Data

Large, Clear Images (Usually Involving People)

Contents note continued: The Second Pillar of the Nuclear Football: Authentic, Personalized Outreach

The Third Pillar of the Nuclear Football: Conversion Optimization

Avoiding the Panda and Penguin Penalties

6.Tracking Your Progress with Google Analytics and Other Helpful Tools

The Basics of Analytics

Pages Indexed

Links

Traffic

How to Use Google Analytics

Getting Familiar with Your Dashboard

Evaluating Your SEO Campaign

Real-Time

Audience

Traffic Sources

Content

Conversions

7.Google Optimization Myths

Myth 1 Your Google Ranking Is Based on What's Written on Your Website

Myth 2 Doing SEO Requires Technical Knowledge

Myth 3 Website Traffic Affects Google Rankings

Myth 4 Pay-per-Click Campaigns Affect Organic Rankings

Myth 5 Submitting a New Site to Google Is an Essential Way to Get It Recognized

Myth 6 PageRank Matters

Myth 7 Commenting on Blogs and Forums Is an Effective Link-Building Strategy

Contents note continued: Myth 8 Google Changes Their Algorithm So Frequently That There Is No Way to Keep Up with It

Separating Truth from Myth

8.White Hat Versus Black Hat SEO

Black Hat SEO

Link Farms

Doorway Pages

Cloaking

Hidden Content

Spam

Page Hijacks

Dark Gray Hat SEO

Comment Spam

Paid Links

Duplicate Content

Light Gray Hat SEO

High Keyword Density Content

Link Trading

Link Networks

White Hat SEO

9.Optimizing for Yahoo! and Bing

Yahoo! Introduction

The Advent of Bing

How Optimizing for Bing Differs from Optimizing for Google

Keywords in Your Content

Meta Page Tides

Meta Description Tags

Headings

Alt Tags

Outbound Links

Site Structure

Domain Age

A Word About Demographics

Pay per Click: Where Bing Shines

Bing's Advantages

Search Operators

Bing Webmaster Tools

Bing's Social Search

10.Converting Your SEO Results into Paying Customers

Design

Aesthetic

Contents note continued: Layout

Structure

Differentiation

Us Versus Them

Awards and Press

Client Testimonials

Social Media

Data

Price

Products

Process

Resources

People

Deals

Sales and Promotions

Point of Purchase

11.Social Search: The Intersection of Social Media and SEO

Social Media Sites and the Flow of Information

Creating Great Content

Promoting Your Content Through Social Media

Facebook

YouTube

Social Bookmarking Sites

Twitter

A Final Word

12.Using SEO to Build a Business

The Power of an Idea

Differentiating a Good Idea from a Bad Idea

Going from Idea to Business

Using SEO to Start a Business

Establishing Your Website

Choosing Keywords

Creating Content

Running a Business

Perfecting Your Product

Selling Like a Champion

Conquering Customer Service

Hiring Top Employees

Succeeding in the Shark Tank That Is Business

A Final Word.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on publisher supplied metadata and other sources.

ISBN:

9780133408355

0133408353

9780133408348

0133408345

9780789751232

0789751232

OCLC:

870550973