Digital product management : design websites and mobile apps that exceed expectations / Kristofer Layon.

Format:

Book

Author/Creator:

Layon, Kristofer.

Language:

English

Subjects (All):

Web sites--Design.

Web sites.

Web applications--Design.

Web applications.

Product management.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Digital Product Management

Place of Publication:

[San Francisco, CA?] : New Riders, c2014.

System Details:

text file

Summary:

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies. App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful? That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from title page (Safari, viewed Dec. 16, 2013).

OCLC:

865579767