Connected by Design: : Seven Principles for Business Transformation Through Functional Integration / Stutzman, Chris.

Format:

Book

Author/Creator:

Stutzman, Chris, author.

Wacksman, Barry, author.

Language:

English

Subjects (All):

Strategic planning.

Management.

Marketing.

Physical Description:

1 online resource (256 pages)

Edition:

1st edition

Other Title:

7 principles of business transformation through functional integration

Seven principles of business transformation through functional integration

Place of Publication:

Jossey-Bass, 2014.

System Details:

text file

Summary:

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration . Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design , any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

Contents:

The growth challenge of the 21st century

The digital revolution

The ecosystem of value

The art of the possible

The digital service launchpad

The drivers of connected growth

Cultivating an ecosystem of value.

Notes:

Online resource; Title from title page (viewed May 19, 2014)

Includes bibliographical references and index.

ISBN:

9781118907214

1118907213

OCLC:

918899083