Unselling : stop selling, start connecting

Format:

Book

Author/Creator:

Stratten, Scott, Author.

Contributor:

Kramer, Alison

Language:

English

Subjects (All):

Selling.

Customer relations.

Physical Description:

1 online resource (1 volume) : illustrations

Edition:

1st edition

Place of Publication:

[Place of publication not identified] Wiley 2014

Hoboken New Jersey John Wiley & Sons 2014

Language Note:

English

System Details:

text file

Summary:

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell .

Notes:

Bibliographic Level Mode of Issuance: Monograph

OCLC:

903667404