Social media at work : how networking tools propel organizational performance / Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis.

Format:

Book

Author/Creator:

Jue, Arthur L., 1966-

Contributor:

Marr, Jackie Alcalde, 1962-

Kassotakis, Mary Ellen, 1953-

Language:

English

Subjects (All):

Social media.

Social networks.

Organization.

Physical Description:

1 online resource (237 p.)

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, 2009.

John Wiley and Sons, Inc. [2009]

Language Note:

English

System Details:

text file

Summary:

The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.Offers practical advice for using social media (wikis, blogs, and

Contents:

Social Media at Work: How Networking Tools Propel Organization Performance; Contents; Chapter 1: SOCIAL MEDIA AT WORK; Chapter 2: THE CHANGING LANDSCAPE AND WHAT IT MEANS TO YOU; Chapter 3: WHAT IS SOCIAL MEDIA, AND HOW DOES IT WORK?; Chapter 4: WHERE SOCIAL MEDIA HAS AN IMPACT; Chapter 5: EXAMPLES FROM TRAILBLAZERS; Chapter 6: PUTTING SOCIAL MEDIA TO WORK; Chapter 7: LOOKING TO THE FUTURE; Notes; Acknowledgments; About the Authors; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612314063

9780470553787

0470553782

9781282314061

1282314068

9780470553565

0470553561

OCLC:

608261842